Samsung Unpacked ft. supercatkei

Captured during a Samsung Singapore brand trip to New York City for Unpacked, the series documents the launch of the Galaxy Z Flip7 and Galaxy Z Fold7 through a social-first lens. Shot across the city, the content focuses on real-world use, movement, and spontaneity, showcasing how foldable devices integrate naturally into everyday moments.

Produced for Samsung Singapore’s social channels and in collaboration with supercatkei, the visuals balance brand storytelling with creator-led perspectives, grounded in the pace and texture of the city.