22:59:22 SINGAPORE, SINGAPORE
1.3521° N, 103.8198° E
Working with brands, organisations, and individuals to shape how they’re seen and how they’re remembered.
[ About ]Pause Projects is a creative studio specialising in photography, motion, and visual direction.
It started with a way of seeing; slowing down, framing what’s often missed; crafting visuals that speak clearly. Not loudly.
[ OUR WORK ]Featured Projects
Automobile | MotionMB.Charge for Mercedes-Benz
A cinematic take on everyday electric living, repositioning EV tech as seamless luxury.
FASHION | CAMPAIGNBurberry outerwear, styled through Singapore’s city and landscape.
Burberry | Outerwear Singapore
lifestyle | f&b | campaignLuckin Coffee Oat Latte
Repositioning Luckin’s Oat Latte for a younger, style-conscious audience.
We work across automotive, fashion, luxury, and lifestyle; from global campaigns to social-led brand films.
Our focus is on how things are seen, and how they linger with you.
[ CLIENTS ]Selected Clientele
H&M
Luckin Coffee
Mercedes-Benz
Porsche
Razer
Rolls-Royce
Samsung
Singapore Tourism Board
Audi
Altum Pilates
Bentley
Bombardier
Burberry
BYD
GetGo
Grab
The Creative Directors
[ ABOUT US ]Jerald Saw (@jeraldsaw) and Clarence Lum (@clarenceljy)
Pause Projects is led by Jerald Saw and Clarence Lum, long-time collaborators with a shared instinct for timing, composition, and tone.
With backgrounds spanning photography, film, and creative direction, they bring a dual perspective that’s distinct on their own, yet intuitively in sync.
Their work moves fluidly between commercial and cultural spaces, shaped by a lens of craft, restraint, and a sharp visual sensibility.
COOL GEAR FOR COOL FOLKS