AUTOMOTIVE | LIFESTYLE
SINGAPORE
McLaren Automotive
[ OVERVIEW ]
Performance, with presence.
This lifestyle-led campaign for McLaren Singapore features the McLaren 720S alongside actor and host Alan Wan, shot across a series of urban backdrops in Singapore. The work positions the 720S, more than a supercar, as a reflection of ambition, focus, and contemporary luxury.
Blending composed portraiture with fast-cut motion and architectural framing, the visuals draw out both the stature and restraint of the 720S. Every image was crafted to carry a sense of control; clean, cinematic, and unmistakably McLaren.
McLaren Automotive
2022
Duration
Automotive | Lifestyle | Photography
Type
Hero stills, social-ready assets
Deliverables