Mercedes-Benz - Perfection As I Live It

Three lives. Three cars. One brand point of view.

We led the creative and production for Perfection As I Live It: a lifestyle campaign by Mercedes-Benz Singapore featuring Sophia Chong, Goh Shi Song and Rachel Lim. Paired with the GLA, GLB, and GLC models, each film was crafted to show how the car complements the way they move through the world, from city navigation to style and escape.

Our team handled the project end-to-end: creative development, KOL casting, production, and post. The challenge was finding a clear narrative thread that could flex across three films while maintaining the tone and detail expected of the brand. The final work balances lifestyle storytelling with the control and coherence of Mercedes-Benz’s visual language.