H&M Holiday

Style, celebration, and everything in between.

For H&M Singapore’s Holiday campaign, we produced a full suite of photography and video content featuring Iman Fandi and Eugena Bey. The creative direction balanced energy and elegance, capturing key looks from the Ladies’ Holiday Collection through playful interactions, clean portraits, and festive detail.

Shot in a modern, celebratory setting, the campaign visuals brought out the warmth, glamour, and ease of the season. Final assets were deployed across H&M’s digital platforms and social channels, designed to drive engagement while keeping the tone light, styled, and unmistakably H&M.