Razer x JOOLA

Esports intensity, styled for the studio.

We produced the campaign photography for the Razer x JOOLA collaboration - a crossover between esports and pro pickleball, unified through a sharp, performance-driven visual language. Shot in a blacked-out studio marked with Razer’s signature green, the images focused on control and energy, presenting both brands through a shared competitive lens.

The studio was fully transformed from the ground up, with green court markings layered into the set design to nod to Razer’s identity without overt branding. From casting to styling to post, the shoot was built to deliver high-impact visuals for digital, retail, and press platforms, aligning two different worlds under one direction.