GetGo x Hyundai | IONIQ 5

Electric movement, made accessible.

We partnered with GetGo and Hyundai Singapore to produce a campaign introducing the Hyundai IONIQ 5 to GetGo’s car-sharing platform. The creative direction focused on shaping a clean, forward-looking narrative, positioning the IONIQ 5 as a future-facing EV made available for everyday urban use.

Shot across city environments with a minimal, modern aesthetic, the campaign blended film and stills to highlight both design and experience from sleek contours to quiet, efficient motion. The work balanced Hyundai’s innovation story with GetGo’s mission to make sustainable mobility more approachable for a new generation of drivers.