AMAFFI ft. Hyunjae

Luxury, experienced in the moment.

Produced for AMAFFI, the series follows Hyunjae during a shopping visit at the brand’s Marina Bay Sands boutique. Shot in a natural, observational style, the visuals focus on texture, detail, and quiet interaction—capturing the experience of discovering fragrance in an intimate retail setting.

Set within the refined interiors of the MBS store, the imagery reflects AMAFFI’s approach to craftsmanship and exclusivity, presenting luxury as something personal, considered, and lived in.