Mercedes-Benz | MB.Charge

A cinematic take on modern electric living.

The MB.Charge campaign was created to introduce and humanise the new me Charge feature within the Mercedes-Benz app, a tool designed to make the electric driving experience seamless. Our approach focused on translating utility into lifestyle, showing the feature in motion through the lens of a modern driver navigating Singapore.

We led the creative and visual direction from start to finish, grounding the story in real-world moments while holding to the pace and polish of the Mercedes-Benz brand. The campaign film blends product clarity with cinematic restraint, capturing everyday routines with composure.

Shot across multiple locations under tight time and logistical constraints, every frame was planned to balance clarity, luxury, and technical control.