Luckin Coffee Christmas

Festive moments, styled for real connection.

For Luckin Coffee Singapore’s Christmas campaign, we directed and produced a lifestyle photoshoot that celebrated the launch of their limited-edition festive cup and bag designs. The concept centred on youth, community, and celebration, positioning the brand as part of everyday holiday rituals.

The shoot captured a range of warm, seasonal moments from couple portraits to group toasts, placing Luckin Coffee naturally within social gatherings. Local, recognisable settings like heritage staircases and basketball courts grounded the work, while the styling balanced product clarity with candid, expressive energy.

These visuals were deployed across social channels to amplify the festive campaign, reinforcing Luckin Coffee’s brand presence as accessible, design-forward, and rooted in youth culture.